édition smac

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The project

Integrate into the world of architects by asserting an expert and high-end positioning.  

Leading the building envelope, the company has a multitude of expertise enabling it to meet the needs of the simplest to the most demanding construction sites. 

By innovating, SMAC is looking to the future in order to meet new environmental standards, and the brand wishes to make this known to a specific target in the sector. 

To address architects in a relevant way, our team creates a support materializing its approach: The SMAC reference book. 

This book is inspired by editions and architectural works of art to enhance the positioning of the brand. By borrowing these codes, the tool resonates with the values ​​of architects. Therefore, the brand speaks their language and shares their references in order to create an implicit and reassuring connivance.

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